Controversy over Sydney Sweeney’s American Eagle ad labeled as ‘Nazi propaganda’

Sydney Sweeney is facing backlash for her recent brand collaboration.

The star of “White Lotus” partnered with American Eagle for their fall clothing campaign named “Sydney Sweeney Has Great Jeans,” which has generated mixed reactions on social media. While some criticize the campaign as “tone-deaf” due to alleged racial connotations, others commend the actress for her bold advertising approach.

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In a promotional video shared on the brand’s Instagram, the “Euphoria” star approached an AE billboard with the slogan “Sydney Sweeney Has Great Genes.” Sweeney crossed out “Genes” and replaced it with “Jeans” before leaving.

According to Salon, the term “great genes” historically conveyed “whiteness, thinness, and attractiveness.”

Fans expressed disappointment over the advertisement.

The “White Lotus” star is featured in the brand’s fall clothing campaign titled, “Sydney Sweeney Has Great Jeans.” (Getty Images)

Some comments accused the ad of being “Nazi propaganda.”

Sweeney was criticized for the ad with some on social media calling it “Nazi propaganda.” (Jeff Kravitz)

However, defenders argued that the ad was harmless and not related to Nazism.

According to The Hollywood Reporter, Sweeney will be featured on various billboards across the US and in Las Vegas. The campaign includes a Snapchat lens and AI “try-on technology” for customers to experience the jeans.

Moreover, proceeds from Sweeney’s “Sydney Jean,” embroidered with a butterfly symbolizing domestic violence awareness, will be donated to Crisis Text Line, a nonprofit offering mental health support.

Representatives for Sweeney and American Eagle have not yet responded to requests for comment from Fox News Digital.