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The NFL’s secondary ticket market is highly profitable, but when individuals engage in ticket scalping, the NFL and its teams take issue. This is especially true when players and club employees are involved in such activities during events like the Super Bowl.
Reports indicate that at Super Bowl LIX, held on Feb. 9 at the Caesars Superdome in New Orleans, such incidents occurred.
NFL Imposes Fines on Players and Coaches
The league, which disapproves of ticket scalping, caught those responsible.
The NFL has the technology to track tickets to its games and verify if the individuals who purchased Super Bowl tickets actually attended the event.
Approximately 100 players and two dozen club employees have been fined for violating the league’s policy of selling Super Bowl LIX tickets above face value, according to a league source. The Associated Press was the first to report this.
An investigation into the matter is still ongoing.
Varying Fines for Scalping
The fines imposed will vary. Players who resold their tickets will have to pay 150 percent of the face value of the original ticket. Additionally, these players will lose the privilege of purchasing tickets for future Super Bowls unless they are participating in the game.
Club employees caught scalping will face fines equivalent to 200 percent of the face value of the tickets they purchased.
The individuals caught have not been publicly named. However, it is known that both players and coaches were involved.
These individuals reportedly sold their tickets to “bundlers” who were acting on behalf of a ticket reseller, resulting in a second markup of ticket prices.
Super Bowl Tickets Are Pricey
While incidents of ticket scalping are not uncommon, the scale of the issue this year is significant.
Former Minnesota Vikings head coach Mike Tice admitted to scalping a portion of his Super Bowl ticket allotment in 2005 and was subsequently fined $100,000 by the NFL.
Leading up to Super Bowl LIX, tickets were averaging around $4,708 on the secondary market. Prices for the cheapest tickets started at approximately $2,668, while seats closer to the field and sidelines exceeded $10,000.
Some premium seating for the game between the Kansas City Chiefs and Philadelphia Eagles reached prices as high as $50,000.
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