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Sydney Sweeney once again caught attention, this time not for her American Eagle jeans.
Sweeney, 27, was spotted enjoying time on the water with friends and family, including a new companion, following the end of her engagement to Jonathan Davino.
The “White Lotus” actress wore a black swimsuit and life vest while riding a Jet Ski on a lake after being featured in a bold new ad for American Eagle.
Sydney Sweeney pictured by the lake with a mystery man. (Flightrisk/Backgrid)
Sweeney appeared relaxed walking on a dock in a black one-piece swimsuit. She wore her dark blonde hair naturally wavy and had a life vest for safety.
The duo hopped on a Jet Ski together, with Sweeney leading the way through the waves.
Sydney and her companion made a quick stop to climb and rope swing off a cliff before heading back to a lake house.
Sydney Sweeney, 27, in a sleek black bathing suit. (Flightrisk/Backgrid)
The “White Lotus” star riding a Jet Ski with a mystery man. (Flightrisk/Backgrid)
“I’m learning a lot about myself, spending more time with my friends. And I’m loving it,” she shared with The Times.
Aside from her adventures, the “White Lotus” star’s recent collaboration with American Eagle for its fall clothing campaign, “Sydney Sweeney Has Great Jeans,” has sparked diverse reactions on social media.
While some criticized the campaign for alleged racial undertones, others commended the actress for defying conventional advertising.
In a promotional video on the brand’s Instagram, the 27-year-old “Euphoria” star altered an AE billboard featuring her to showcase the tagline “Sydney Sweeney Has Great Jeans.”
Sydney Sweeney facing backlash for a recent campaign with American Eagle. (Flightrisk/Backgrid)
According to Salon, the term “great genes” historically connotes “white, thin, and attractive” traits.
While some criticized the “tone-deaf” approach and likened the ad to “nazi propaganda,” others supported Sweeney.
“It doesn’t hurt ANYONE. That’s the point. It’s literally an advertisement for jeans. Not for nazism,” one person commented.
“Woke advertising is dead. Sydney Sweeney killed it,” another user stated on X.
As per The Hollywood Reporter, Sweeney will feature on various 3D billboards nationwide, including at the Sphere in Las Vegas. Additionally, there will be a Snapchat lens for users to interact with Sweeney and AI-enabled “try-on technology” for customers to experience the jeans.
Moreover, all net proceeds from Sweeney’s “Sydney Jean,” symbolized with a butterfly for domestic violence awareness, will be donated to Crisis Text Line, a nonprofit offering free and confidential text-based mental health support and crisis intervention.
Representatives for Sweeney and American Eagle did not immediately respond to requests for comment from Fox News Digital.
Fox News Digital’s Christina Dugan Ramirez contributed to this report.
